Informations générales
Description du poste
Métier
Développement commercial - Prospection et développement commercial
Intitulé du poste
Senior account manager - HOPSCOTCH SEASON SHANGHAI H/F
Contrat
CDI
Description de la mission
HOPSCOTCH Season is an international communications consultancy whose multicultural teams are passionate about food, beverage, tourism, design and, more generally, the art of living. An expert in integrated campaigns, Hopscotch Season advises, imagines and deploys media, PR, influencer, digital, event and trade marketing campaigns adapted to each market, with the ambition of always being creative, innovative and ambitious, while working to create commitment and federate communities aware of environmental and social issues.
HOPSCOTH Season is an agency of the HOPSCOTCH Groupe. Together they form an integrated international network of over 1,000 talents in more than 30 agencies worldwide.
Your missions will include :
Sales
• Manage client portfolio and expand it.
• Ensure the search for new international clients as part of the sales action plan
• Determine and implement, along with their line management, the means required to meet targets (project profitability, margin, and sales).
• Negotiate contracts with clients and suppliers/freelancers involved into strategic planning or creation prior to proposal submission.
• Generate customer loyalty through the quality of the services provided (creativity, pertinence, effectiveness, etc.) and R.O.I.
• Perform reporting to line management on management of campaign profitability on a regular basis.
Marketing and communications
• Establish and implement strategy for the various communications programmes for the clients.
• Represent the Agency to clients and produce presentations for clients.
• Determine and/or coordinate, on a case-by-case basis, communications strategy design for prospects or current clients.
• Supervise and take part in production of communications actions for their accounts.
• Ensure smooth implementation of marketing and communications actions.
• Keep in step with technical trends in marketing and communications.
Management
• Bring guidance to the team of account managers in providing strategic support to customers and finding effective solutions to complex situations.
Budget, administrative and legal management
• Supervise, manage and control budgets.
• Perform budget tracking for the campaigns in line with the established profitability targets.
• Ensure campaign profitability and determine, if necessary with their line management and operational team, corrective actions to be implemented.
• Check and ensure the reliability of the budget in their project team.
• Ensure budgetary and legal compliance of the action plans with the specific Chinese requirements, in close collaboration with the Finance and administrative team
Profil
Technical skills
• Knowledge of strategic marketing and strategic thinking
• Expertise in mix-marketing, 360° or expertise-based communications techniques and media, including PR/Influence and Trade marketing/Promotion
• Ability to lead multiple projects
• Command of service coordination, flexibility, and quality of service
• Strong negotiation skills with clients
• Business sense and ability to develop additional sales
• Call for Bids procedures
• Language skills: fluent in French/English/Chinese compulsory, additional languages such as Spanish or Italian are a plus.
• Knowledge of the food & beverage industry environment (including industries and products)
• Knowledge of the Chinese market and its specificities
Personal qualities
• Enthusiasm and energy
• Broad intellect and capacity to take perspective
• Solid interpersonal skills
• Excellent public speaking skills
• Business acumen, sales expertise
• Conviction
• Works well under pressure
• Initiative
• Creativity
• Pragmatism
• Analytical skills and ability to summarize
Localisation du poste
Localisation du poste
Chine
Critères candidat
Niveau d'expérience min. requis
6-10 ans
Langues
Anglais (3- Niveau avancé)
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